About Cou4 Interactive
Publishing Valuable Content Continuously is the Key to Connect Brand with Audience
~ This is Content Marketing. This is What We Live For. ~
Building Authentic Relationships
Brands have been trying to leverage every opportunity to engage with the customers. However, it is the authentic relationships that make a difference. It is achieved through making emotional connections, telling your brand story from audience’s perspectives, and making your brand messages relevant and valuable to them.
Audience is always our focus in all kinds of content marketing. Our vastly experienced teams have successfully helped many brands engage with their audience by visualizing their brand stories into quality content.
Our content marketing team at Cou4 Interactive have years of experience in the fields of media, journalism, screen writing, research, advertising, interactive, and design. We gathered and established Cou4 Interactive in 2012. Visual storytelling is our common enthusiasm.
We begin with studying your business, understanding your message, accessing your audience, and recognising their needs, then we take care of the rest – transform your messages into visual content that your audience wants to receive and interact with, and make sure the content reach the right audience.
Our specialty lies in the following four areas. Our teams put forth our greatest effort in developing enduring content marketing strategies for your brand. Let’s see how we do it:
Our creatives, storytellers, and idea generators were once screenwriters, editors, reporters, copywriters. We believe quality content should communicate from audience’s perspective so as to captivate them, triggers their emotions, sparks their interests, thus drives them to act.
Telling a brand story from audience’s perspective begins with understanding your brand and objectives, then transform your messages into content valuable and relevant to the audience.
How a message is presented, distributed, and consumed should be strategically planned. We focus on delivering content which inherently draw attentions, drives interaction and engagement.
Visual & Technical Consultants
Our visual masters and software enthusiasts are the superheroes who make things happen, but our quality content does not come from thin air. We have creative rationales behind every visualization and user experience we create and develop, that’s why our content is original and unique.
Audience’s interaction with the content is guided through visual cues and user experience design. The content we develop aims to deliver immersive experience.
Information visualization is the present and the future. Besides data and numbers, we can also use it for concepts and ideas. We deliver insights for the readers, not just a beautiful picture.
Our eyes and ears in any project identify your audience through listening and monitoring the social media. We analyze what they are talking about and interested in; then segment them into groups. We make sure your ad budgets are well-spent to maximize the effectiveness of online advertising.
Consumers change as trends and technologies advances. We divide them by demographics, interests, behaviours, etc. for your brand to reach the right people with the right message through the right channel.
Be it a own channel (e.g. Facebook page) or paid media, we create content that offers native experience. We work with media outlets to bring you new and fun ways to distribute your content to boost engagement.
Customer Success Experts
Our proactive and pragmatic problem-solvers are the go-to person for anything you need. We think ahead of what your brand really needs to do in order to achieve any KPIs (e.g. expand social reach, generate leads, boost conversion), while all your branding, design, legal, technical requirements are satisfied.
Consistency is essential in building an industry expert image. Our quality control and assurance make sure your brand values are clearly and consistently reflected in all ways – copy, design, interaction, motion.
Objectives and goals are set prior to any planning and development. We take every opportunity to strike for excellence, be it a brainstorming session, a service consultation, or even a performance evaluation.
We mix fun and simplicity with timely, original, and quality content to develop successful content marketing strategies that your audience loves. Our services have been recognised by the following awards and media coverage.
Ending Impunity Infographic
Award of Distinction
20th Annual Communicator Awards
Content Marketing - Infographic
Issue 564 – 16 Sep 2016
數位時代求生術 – 看圖識數字
Award of Excellence
2014 APEX Awards
Public Service Campaigns, Programs & Plans
Award of Excellence
2013 APEX Awards